Digital Marketing Manager

Key Accountabilities and Responsibilities

• Handling social media platforms like LinkedIn, Twitter, Youtube, Facebook, Instagram, Medium, Quora, etc. 
• Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels run by Roodland
• Ensure the execution of SEO and create an SEO audit report
• Execute message campaigns through automation tools
• Create/design, execute, monitor, and analyse successful email marketing campaigns
• Implement automation techniques on emerging trends 
• Execute and monitor contests and giveaways launched by the organization time and again 
• Implement the market go to strategies formed by the senior marketing team in the organization
• Assist in the creation and maintenance of PPC Ads campaign in Google Ads, Facebook Ads, and other paid Ads. 
• Work with the team to brainstorm on new ideas and innovative growth strategies. Hire, coordinate and manage interns from prestigious universities for various campaigns designed by the organization
• coordinate with the internal team and external vendor associates for the content, graphic designs, and other materials to execute digital marketing strategies
• Coordinate with the team executing Branding | Marketing | Sales for the projects run by other members in the team for their timely requirements
• Perform primary and secondary research to identify the target audience for various existing and upcoming products and services at Roodland
• Monitor, respond and engage with the online community on a daily basis
• Conduct situation analysis and market research on competitive brands to form better engagement strategies across all the social media platforms
• Conduct A/B testing for social media and various Ad campaigns
• Analyze the insights and create a report on all aspects of SEO including the audience, traffic, views, clicks, ranking, etc